Clean data was supposed to be the hard part. Turns out, it's just the beginning.

In 2026, the RevOps teams pulling ahead aren't the ones with the most tools. They're the ones who stopped asking "Should we buy this AI?" and started asking "Do our processes even deserve AI?"

That shift changes everything, from how you build your tech stack to how you define success across sales and marketing.

ZoomInfo gathered insights from GTM executives and industry leaders to map exactly what separates the leaders from the laggards this year. The predictions are clear. The window to act is now.