Real-time is not 30 seconds, 3 minutes, or 3 days, as many companies may still think. As consumers become omni-digital, they expect brands to authentically engage and respond to their evolving in-the-moment needs and interests. Hear from Sasha Lucas of Verizon, Suzanne Scott of Tailored Brands, Debjani Deb of ZineOne, and guest speaker Brendan Witcher of Forrester as they share their experiences, successes, and lessons learned.