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Location Analytics Report
The Return of Offline Fitness
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What is driving the spectacular return of offline fitness?
Gyms and health clubs are experiencing a major visit surge, driven by increasingly health-conscious consumers excited about the post-COVID fitness reopenings.

This white paper uses foot traffic data to assess how consumers’ relationships with health clubs have evolved as a result of the pandemic by analyzing overall fitness visit patterns, regional variance trends, and changes in gym-goer behavior. It also explores the impact inflation has on the sector to understand how fitness consumer behavior is adapting to changing economic circumstances.   
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Empowering individuals to make smarter business decisions with location analytics for any physical space
Placer.ai is the world’s most advanced foot traffic analytics platform, providing unprecedented visibility with accurate and actionable insights into the location analytics and consumer demand surrounding any location. It empowers professionals in retail and commercial real estate to maximize their offline activities, with reporting capabilities that include visit trends, True Trade Areas, cannibalization/void analysis, demographics, cross-shopping, and favorite places.
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