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Nielsen's 2025 Global Sports Report

The world of sports is changing fast. Are you ready to win over today's connected and passionate fans?

Our new Global Sports Report is your essential guide to understanding the industry’s key growth vectors and maximizing your marketing investments.

Inside, you'll discover actionable insights on:

  • Soccer's Global Power: How the world's most popular sport (and upcoming tournaments) creates massive opportunities for brands, especially in the growing U.S. market.
  • The Rise of Women's Sports: Why women's sports are exploding in popularity and how to engage with its unique and growing fanbase.
  • Media's Game-Changing Impact: How streaming and new formats like TGL are expanding fan engagement and opening doors for innovative partnerships.

This report is packed with the data and strategic recommendations you need to make smarter decisions for your brand, team, or league.

Download the Report Now
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